Hi there, I am Edi Nehani, pronounced as (Eddie). I am based in Toronto where I have been working as an SEO specialist since 2017. I am also a photographer and clarinet player, with a bachelor’s degree in music from the Academy of Fine Arts in Albania.
At the time I am writing this bio, I work in a capacity of senior SEO specialist at Operatic Agency, a leading digital marketing and SEO agency. I also provide independent SEO consulting services, partnering with local and national SEO agencies.
I specialize primarily in technical SEO audits, strategy, and content development, with the purpose of helping brands grow organic traffic, meeting user’s search intent, and improving the quality of information on their website by focusing on Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) guidelines.
In my SEO profession, I follow ethical work practices of respecting Google’s guidelines, transparent communication, responsibility, and mutual respect.
Through my SEO freelance gig, I help small local businesses optimize their website and Google Business Profile (GBP). I started off with small-scale local SEO projects, and from there one project followed the other, and the demand for website audits increased, and I had the opportunity to work on eCommerce websites creating actionable SEO audits and optimization strategies, and other large-scale websites with over 100 pages of content.
I work with clients from different industries to grow their online organic visibility and scale their business.
I strive to keep my knowledge and skills up to date by working hands-on with clients’ SEO strategy, and attending SEO networking events.
Here is a photo of 2023 SEO IRL Toronto i attended in the Spring 2023
I continuously read SEO books. Here are a couple I’ve read in the last year.
I only work with clients who have an understanding of what SEO is and are able to see the value of building a strong brand authority online.