Branding is much more than designing a logo, business card or stationery. Is about creating and maintaining a consistent look and feel, visually through fonts, images, colours, and through the language you use in your content. It is about how you choose to present the content to your audience, the depth of your content (is it long or short form), and the tone of voice you use. It is about knowing your target audience, clearly communicating your message that resonates with their needs in a way that instills confidence and trust.
When working with clients I place a strong emphasis on the opportunity their brand has to build trust by coming across as authentic as possible, aligning brand’s values with those of your customer’s and making them feel confident. I believe that is a tremendous value which results in long lasting customer loyalty and trust. It is important to me to fully understand my client’s vision and what they are looking for, so I can best represent their brand through visual design.