Valuable content can help you strengthen your online reputation
Most people who are interested in buying your products or services nowadays may have done their research and homework by the time they reach your online store. They’ve looked elsewhere, researched the web and have narrowed down their options. When potential buyers contact you, they already have a fair amount of knowledge about what they are looking for and the options that are available to them. This unpredictable buyer’s behaviour brings a whole new challenge for businesses who are looking to sell their products and at the same time calls for a dynamic change in the way your business engages with your prospects or customers.
The ‘target specific prospects‘ approach still yields results, however, it is important that businesses focus more on building a trusted network, a community which serves as a source of information about your industry, products and services, where prospects find expert tips and advice, engage with the business, learn and keep coming back for more.
By delivering valuable content to your community, telling stories about your brand, answering questions, documenting the journey of a qualified lead becoming a customer, you will establish trust and authority in your niche, valuable respect and referrals from buyers and prospects. That’s how you create a competitive advantage and online reputation. Read more about how online reputation could have an impact on your rankings
Your priority should be to focus on all the possible customer touchpoints during the purchasing process and figure out how to create a lovable buying experience.
On the other hand, content creation and blog management, require you have a digital marketing expert to manage your online presence, create content for your social media channels, respond to customer reviews and inquiries and analyze customer engagement. By analyzing the data, figuring out which tactics work and which don’t you can fine-tune your online marketing strategy and improve your online sales funnel. As a local SEO consultant digital marketing agency can provide the help you need.
Why work with a local digital marketing partner?
From experience, I understand that as a small or mid-sized business you may not have the digital marketing experts in-house to support your digital marketing efforts and the work required to optimize your online properties while maintaining branding guidelines. This is where Local SEO Rankings comes in providing affordable digital marketing, SEO consulting services and provide help and expert advice on how to grow your brand and acquire customers for life.
Here are some of the digital marketing services we offer: