Local SEO or search engine optimization is a set of activities and strategies, created specifically to increase the visibility of your local business on Google. When customers search on Google for a service or product in their geographic area, the search engine provides the most relevant search results within the proximity to the searcher, that match searcher’s query.
By carrying out a specific set of actions a local SEO Specialist optimizes your website to rank higher in the local search results pages. Some of the most important tasks involved in website optimization for local SEO include:
- Solid inbound link profile
- Website content optimized with references to cities or geographical area you serve
- Optimized Google My Business profile
- Good visual content on GMB showing your storefront location, services, products, team members
- Customer reviews and engagement
- Relationship building with other local businesses, sponsorships, PR acknowledgements and backlinks
- Social media optimization and engagement monitoring
Local SEO marketing can greatly benefit all small businesses who want to be found online in their local city or town.