What are landing pages?
Landing pages are simple action-driven web pages, designed specifically to serve as destination page from your paid advertising. The main and the only purpose of a landing page is to get your website visitor to convert into a lead, by subscribing for a service, free trial, or purchase a product. Unlike a traditional web page, a landing page should be free of the navigation menu and other distracting design elements. The landing page allows you to capture the prospects information as a trade-off for what you are offering, through a simple and effective lead capturing form.