For a local business to appear in the local search and map results, means more potential customers visiting the business location, more calls and online orders. So, when we talk about local SEO we refer to the specific types of web search people do on Google search or Google Maps which display results based on their geographic location. Let’s say you run a photography business and you want your business name to show up on a local web search or map search results when people near your studio search using queries like ‘portrait studio near me’. For your business name to come up in local web search results there are a number of ranking signals Google considers important for and they should not be neglected. Let’s not forget that people search in various ways using mobile, desktop or voice, with about one-third of mobile searches related to locations.
Studies show that over 85% of people who search for a local business on their mobile device actually complete an offline purchase.
With Google continuously evolving the algorithm and more businesses fighting for a spot in the local search results, the expertise of a local SEO consultant can provide the guidance you need to optimize your website and online local presence.